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This allowed for client feedback, concept iteration, and facilitated project management skill-building.<\/p><p><strong>STEP 5:<\/strong> Students submitted final designs to be used on sustainable clothing inspired by the Ocean.<\/p><p><strong>STEP 6:<\/strong> The most difficult job yet \u2013 choosing the winners!<\/p>"},"textColor":{"id":113874640,"value":"#{feature.text.color}"}}},{"id":4621874,"type":"button","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"text":{"id":113874641,"value":"Keep reading..."},"href":{"id":113874642,"value":"https:\/\/oceangeneration.org\/how-illustration-students-designed-sustainable-apparel\/"},"borderRadius":{"id":113874643,"value":"#{feature.border.radius}"},"align":{"id":113874644,"value":"left"},"primaryColor":{"id":113874645,"value":"#{button.primary.color}"},"secondaryColor":{"id":113874646,"value":"#{feature.text.color}"},"primary":{"id":113874647,"value":"0"}}}],"properties":{"icon":{"id":113873653,"value":null},"title":{"id":113873654,"value":null},"backgroundColor":{"id":113873656,"value":"#{feature.background.color}"},"padding":{"id":113873660,"value":"3"},"fullWidth":{"id":113873661,"value":"0"},"fullBackgroundColor":{"id":113873662,"value":"#{feature.fullBackground.color}"},"published":{"id":113873663,"value":"1"},"conditions":{"id":113873664,"value":"[]"},"direction":{"id":113874590,"value":"column"},"textColor":{"id":113874591,"value":"#{feature.text.color}"},"buttonText":{"id":113874592,"value":"Keep reading..."},"copy":{"id":113874593,"value":"<h2>HOW ILLUSTRATION STUDENTS DESIGNED SUSTAINABLE, OCEAN-INSPIRED APPAREL<\/h2><p>It was February 2025. Our Youth Engagement Lead, Gemma, was standing in front of a group of MA Illustration students at the University of Edinburgh \u2013 and she had a challenge for them.<\/p><p>\u2026Wait? Is that De ja vu? You\u2019re not imagining it: it\u2019s our second year of teaming up with 11 illustration students in Edinburgh, inviting them\u00a0to turn everything they learnt in a <a target=\"_blank\" href=\"https:\/\/oceangeneration.org\/wavemaker-programme\/#wavemaker-events\" rel=\"noreferrer noopener\"><u>Wavemaker workshop<\/u><\/a> into new designs for our charity\u2019s <a target=\"_blank\" href=\"https:\/\/oceangenerationstore.com\/\" rel=\"noreferrer noopener\"><u>su<\/u><\/a><a target=\"_blank\" href=\"https:\/\/oceangenerationstore.com\/wavemaker-collection\/\" rel=\"noreferrer noopener\"><u>stainable apparel store<\/u><\/a>.\u00a0<\/p><p><strong>A live design brief with Ocean conservation at its heart<\/strong><\/p><p>After the success of the previous Wavemaker illustration live brief (<a target=\"_blank\" href=\"https:\/\/oceangeneration.org\/ocean-clothing-design-challenge\/\" rel=\"noreferrer noopener\">read the 2024 blog here!<\/a>), when the University of Edinburgh asked if we would run this project a second time, we didn\u2019t hesitate: our answer was an easy <strong><em>yes!<\/em><\/strong><\/p><p>Here\u2019s a quick summary of the process:<\/p><p><strong>STEP 1:<\/strong> Students participated in our Wavemaker Workshop and learnt more about the Ocean. We set the brief \u2013 asking students to answer one of these questions with their designs: Why is the Ocean important? Why do you love the Ocean?<\/p><p><strong>STEP 2: <\/strong>Gemma led an ideation session to get creativity flowing.<\/p><p><strong>STEP 3:<\/strong> Students pitched initial ideas to Gemma.<\/p><p><strong>STEP 4:<\/strong> Students submitted their first design drafts for feedback from the Ocean Generation team. This allowed for client feedback, concept iteration, and facilitated project management skill-building.<\/p><p><strong>STEP 5:<\/strong> Students submitted final designs to be used on sustainable clothing inspired by the Ocean.<\/p><p><strong>STEP 6:<\/strong> The most difficult job yet \u2013 choosing the winners!<\/p>"},"template":{"id":113874594,"value":"feature"}}},{"id":3910474,"type":"announcementV2","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"text":{"id":90929434,"value":"<p><strong>Free UK Shipping<\/strong> This Weekend - Hurry, ends midnight Monday!<\/p>"},"textColor":{"id":90929435,"value":"#{announcement.v2.text.color}"},"textShadow":{"id":90929436,"value":"#{announcement.v2.text.shadow}"},"actionStyle":{"id":90929438,"value":"none"},"buttonBorderRadius":{"id":90929439,"value":"#{button.border.radius}"},"overlayColorStart":{"id":90929440,"value":"#0000"},"overlayColorEnd":{"id":90929441,"value":"#0000"},"overlayOpacity":{"id":90929442,"value":"1"},"alignment":{"id":90929443,"value":"center"},"borderRadius":{"id":90929444,"value":"0px"},"backgroundColor":{"id":90929445,"value":"#{announcement.v2.background.color}"},"fullBackgroundColor":{"id":90929446,"value":"#{announcement.v2.fullBackground.color}"},"padding":{"id":90929448,"value":"3"},"fullWidth":{"id":90929449,"value":"1"},"published":{"id":90929450,"value":"0"},"conditions":{"id":90929451,"value":"[\"isUK\"]"},"icon":{"id":94097157,"value":"{\"prefix\":\"fal\",\"iconName\":\"truck-fast\",\"icon\":[640,512,[\"shipping-fast\"],\"f48b\",\"M96 64V96H240C248.8 96 256 103.2 256 112C256 120.8 248.8 128 240 128H16C7.164 128 0 120.8 0 112C0 103.2 7.164 96 16 96H64V64C64 28.65 92.65 0 128 0H352C387.3 0 416 28.65 416 64V96H481.3C495.3 96 508.6 102.1 517.7 112.8L596.4 204.6C603.9 213.3 608 224.4 608 235.8V384H624C632.8 384 640 391.2 640 400C640 408.8 632.8 416 624 416H576C576 469 533 512 480 512C426.1 512 384 469 384 416H255.1C255.1 469 213 512 159.1 512C106.1 512 63.1 469 63.1 416V288H95.1V344.4C112.1 329.2 135.4 320 159.1 320C201.8 320 237.4 346.7 250.5 384H384V64C384 46.33 369.7 32 352 32H127.1C110.3 32 95.1 46.33 95.1 64H96zM493.4 133.6C490.4 130 485.1 128 481.3 128H416V224H570.9L493.4 133.6zM416 256V344.4C432.1 329.2 455.4 320 480 320C521.8 320 557.4 346.7 570.5 384H576V256H416zM160 352C124.7 352 96 380.7 96 416C96 451.3 124.7 480 160 480C195.3 480 224 451.3 224 416C224 380.7 195.3 352 160 352zM480 480C515.3 480 544 451.3 544 416C544 380.7 515.3 352 480 352C444.7 352 416 380.7 416 416C416 451.3 444.7 480 480 480zM272 160C280.8 160 288 167.2 288 176C288 184.8 280.8 192 272 192H48C39.16 192 32 184.8 32 176C32 167.2 39.16 160 48 160H272zM240 224C248.8 224 256 231.2 256 240C256 248.8 248.8 256 240 256H16C7.164 256 0 248.8 0 240C0 231.2 7.164 224 16 224H240z\"],\"value\":\"truck-fast\",\"selected\":true}"},"action":{"id":104569543,"value":"{\"text\":null,\"href\":\"#\"}"},"template":{"id":104569544,"value":"announcement-v2"}}}],"properties":{"title":{"id":83922783,"value":"Wavemaker Collection"},"isStorePage":{"id":83922784,"value":"1"},"description":{"id":83922785,"value":"Shop Ocean Generation's collection of designs created by young people inspired by the Ocean."},"ogImage":{"id":83922786,"value":"https:\/\/images.podos.io\/hhubf4mxlatvispsbl0uxqhzgzsogwmvsjiejewcz92ammsf.jpeg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":290963,"edited":true}